Two interesting articles:
"If you expose someone, even using subliminal messages, to pictures, words, etc., closely-connected to some goals and not to others, people will work harder towards those goals without being aware of it."
Alien parasite technical guy
"A situation involving a collection of entities is zero-sum if one entity's gain is another's loss, whereas a situation is positive-sum if the entities involved can each achieve the best possible outcome by cooperating with one another. Zero-sum bias is the tendency to systematically assume that positive-sum situations are zero-sum situations."
Fight Zero-Sum Bias
forklifts far preferable
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